Melina Avraam

Digital Account Manager

Studying Museology and Digital Humanities, I was quickly captivated by the idea that every exhibit, every finding, every small or grand creation hides a story worth telling. This fascination led me to explore how VR and AR applications can bring the past to life and how technology can make history come alive. When my interest shifted toward understanding how an experience can find its way through communication channels—transforming from a personal one into something shared with a wider audience—the world of digital marketing opened its doors to me. That’s when my racing imagination met the pace of the algorithm. Today, the journey that began in the museums of London has brought me to Producta Direct. As a Digital Account Manager—and a devoted opponent of static environments and the “desktop mindset”—I move with my laptop from desk to desk and from project to project, connecting ideas, brands, and people through digital storytelling.